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Marc Le Menestrel
Articles by this author (180)
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The Wise Power of Utopian Thinking
Imagining an ideal world is a powerful tool for enhancing proactivity and leading organisational transformation. Today’s shifting (…) -
Call for Students Projects: Business Models for the Metronomics Global Health Initiative
We are inviting students who are passionate about health and business to contribute to the development of new business models for cancer (…) -
Introduction Session (Monday 3rd of April 2017)
In this session, we meet together, discuss the course intention, outline and methodology, and open a space for the pedagogical process (…) -
Lenovo buying IBM’s PC Division
Lenovo in its own words Lenovo is one of the world’s leading personal technology companies, producing innovative PCs and mobile (…) -
Resources and references on Business and Sustainability
TED Talks • http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html • http://www.ted.com/talks/johan_rockstro -
Trim 1 - Class 1: Starting the Search- Nov 22, 2012
In this class, we present the organization of the Master Thesis at the BSM and discuss the different types of thesis. Students are (…) -
Voicing your values (Thursday 8th of June 2017)
How to disobey when appropriate? Watch this 40 min video about the Milgram Experiment. Reflect on it and look for additional (…) -
Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Seminar Group 102: Wednesday 13.00 - 14.30
Welcome to Group 102 of Strategic Management II! On this page, I will post the calendar for the group and maybe some more useful (…) -
The Internet and Multi-jurisdictional Compliance: Yahoo! on trial (Case Study and Discussion) Friday 17th of May 2013
Summary New means of cross-borders communication, the Internet it is not regulated by a set of rules at the international level. How (…)
