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Marc Le Menestrel
Articles by this author (180)
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Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
New financing modes for global health in developing countries
This is a research started by Joao Rocha from the BSM Master in Business. More to come in June 2012. -
Reflections on Governance and the Africa Directors Program: at the forefront of responsible board practice?
I wrote this short piece as a Reflection Paper for the Newsletter of the INSEAD Corporate Governance Initiative. It illustrates my (…) -
Trim 2 - Class 8 & 9: A Method to Learn
Even improvisation requires a lot of previous work. To write a thesis, learning a rigorous method is the most important step to move (…) -
Alternative Ethical strategies for Global Health in Developing Countries. June 15, 9:00-11:00
This session explores business strategies to improve health in developing countries using cheaper and more easily administrable (…) -
General Presentation of my Academic Research
The general goal of my academic research is to expand the notion of rational behavior in order to better include considerations such as (…) -
The Key to Cultivating Agility in Decision Making
How do you think? Can you be aware of your thinking? Can you choose how to think? In this piece, I introduce my way to teach people to (…) -
Introduction: Why Ethics in Business? (October 1, 2012)
The objectives, methodology, content and organization of the course are presented in detail. A discussion on the role of business in (…) -
Opportunities for Ethical Business & Conclusions (October 11, 2012)
Groups finish to present their inspiring examples of ethical business as uploaded on the WeDreamBusiness.org website. In the second (…) -
Corporate Social Responsibility: The Bhopal Gas Tragedy (Video, Case Study & Discussion) (October 2nd, 2012)
Video: “A Cloud Over Bhopal” Summary The Bhopal tragedy is a landmark in industrial history, for the consequences it had inside (…)
