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Marc Le Menestrel
Articles by this author (180)
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What are Chinese MBA students dreaming about?
While teaching a class on business ethics at Jiao Tong University in Shanghai in October 2011, students asked for a teaching about (…) -
The 3 Principles of Wise Power
If you know how to harness the power of your mind, heart and soul, you will be wiser in the face of surprises and disruption. One of (…) -
Corruption & Obedience (Case Study and Discussion) (Seminar 9, June 7, 2017)
Summary As a newly appointed manager of a pharmaceutical company in China faces the issue of kickbacks to Doctors in order to boost (…) -
SPRING 2017_Class #2: Course Introduction and Students presentation
Student presentation (Round 2) + Course presentation regarding the ingredients that we are going to use. Overview of concepts and theory (…) -
Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Values – Ethics - Decisions
Description We embark participants in a series of questions, situations and phenomena which make salient their values, their (…) -
Mesure des choses, valeurs des gens : la subjectivité aux fondements des sciences de la décision
Conférence Plénière du IIe congrès de la Société de Philosophie des Sciences sur le thème : "Sciences et décision", 12-14 novembre 2009, (…) -
Guest Lecture on the Environment (Monday 15th and Tuesday 16th of May, 2017)
Mathieu spent his first 10 years working in multinational organizations from various sectors in France, USA and Spain. He has built a (…) -
Trim 1 - Class 1: Starting the Search- Nov 22, 2012
In this class, we present the organization of the Master Thesis at the BSM and discuss the different types of thesis. Students are (…) -
Conclusion and sharing of key learning (Tuesday June 13, 2017)
We share key learning from the course and discuss how this learning can be effectively embedded in the future career of the students. (…)
