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Marc Le Menestrel
Articles by this author (180)
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Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Biased Representation of Subjective Values for Decision Models
The Eindhoven University of Technology in cooperation with Delft University of Technology organizes a conference on Values and Norms in (…) -
Dreaming and Visioning
In this session, we give time to ourselves to link with our past and elaborate a vision of our future. Using “dreams”, we make it more (…) -
Teaching Ethics to Chinese Executives
In September 2010, I was invited by Renmin University to teach 2 days in their new CMPM program, a 5-module training experience inspired (…) -
Seminar Group 201: Thursday 10.30 - 12.00
Welcome to Group 201 of Strategic Management II! On this page, I will post the calendar for the group and maybe some more useful (…) -
Trim 2 - Class 8 & 9: A Method to Learn
Even improvisation requires a lot of previous work. To write a thesis, learning a rigorous method is the most important step to move (…) -
Guidelines to Groups’ Presentations - IMBA at Renmin
This presentation is part of the “We Dream Business Project”. WeDreamBusiness.org is a web-based project launched to promote ethical (…) -
Introduction: Can you be Ethical and Rational? (September 26, 2011)
The objectives, methodology, content and organization of the course are presented in detail. A discussion on the role of business in (…) -
Influence Practices: The Tobacco Business and the Oil Industry (Video & Discussion) (September 28, 2011)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Corruption & the Power of Money (Case Study and Discussion) (September 29, 2011)
Summary As a newly appointed manager of a production facility in Asia faces a corruption request from an official, he is not very (…)
