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Marc Le Menestrel
Articles by this author (180)
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Business and Global Environmental Issues: The Oil Industry and Climate Change (October 9, 2012)
Summary What strategy can a major company design and implement in the face of global environmental issues? In this case-study about (…) -
Conclusions with Key Learning
Each student shares his key learning from the course and we discuss how this learning can be effectively embedded in the future career (…) -
Marketing Practices: The Tobacco Business (Video & Discussion) Friday 3rd of May 2013
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. The behaviour of tobacco companies is now an (…) -
Ethics and Behavior: Philosophical Approaches (Discussion & Lecture) Monday 22nd of April 2013
Summary We build on Aristotle, Kant, and Mill to introduce criteria of ethical behaviour. These philosophical perspectives provide us (…) -
The Wise Power of Utopian Thinking
Imagining an ideal world is a powerful tool for enhancing proactivity and leading organisational transformation. Today’s shifting (…) -
Grading of Lectures’ Assignment
At the beginning of each Lecture, one or two questions are posted on the blackboard, with 15 minutes given to students to propose their (…) -
General Presentation of my Academic Research
The general goal of my academic research is to expand the notion of rational behavior in order to better include considerations such as (…) -
Being Nature and Thinking Systemically (Tuesday May 9, 2017)
With a series of videos and plays, we experience to "think like the earth" and have a systemic thinking of our natural environment. (…) -
Trim 2 - Class 8 & 9: A Method to Learn
Even improvisation requires a lot of previous work. To write a thesis, learning a rigorous method is the most important step to move (…) -
Trim 2 - Class 5, 6, 7 & 8: An Inspiring and Convincing Subject (2) - January 14, 18, 21st, 25th 2013
Students have 5’ to present their Subject Proposal to other students. Presentations are invited to address the following questions: Why (…)
